Right now I am...
Strategic product thinking
End-to-end product delivery
AI-forward product development
The NYC Marathon
User-centred design
Collaborative communication
User-centred design
WHAT I DO
"Should we build this?"
Product Strategy & Discovery
Design
After impacttttt
Validate demand and scope before you spend a dollar building the wrong thing.
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"What should it look and work like?"
Product Design & User Experience
Design
After impacttttt
Interfaces people can actually use fewer support tickets, higher completion rates.
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"Can AI improve this product?"
AI Product Innovation
Design
After impacttttt
Find where AI genuinely saves time or money for your users, not AI for its own sake.
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"Build it and launch it."
Digital Product Delivery
Design
After impacttttt
Go from spec to shipped product without losing scope or quality along the way.
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"Improve it, scale it, and evolve it."
Product Audits & Improvement
Design
After impacttttt
Find what's quietly costing you conversions or retention, and fix it.
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"We need an experienced product partner."
Strategic Advisory
Design
After impacttttt
Get an outside, senior perspective on a product decision at any stage, on your terms.
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WHAT I DO
"Should we build this?"
Product Strategy & Discovery
Design
After impacttttt
Every recommendation should support measurable business objectives.
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"What should it look and work like?"
Human-centred
Design
After impacttttt
Technology succeeds only when people can understand and use it.
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"Can AI improve this product?"
AI with Purpose
Design
After impacttttt
Use AI where it genuinely creates value.
Explore
AI with Purpose
Design
After impacttttt
Use AI where it genuinely creates value
Explore
